DHS/NPPD/CS&C/NCSD seeks to implement Cyberspace Policy Review Near Term Action #6 and Action Recommended 3-1 of the President’s National Strategy to Secure Cyberspace.

Accordingly, DHS/NPPD/CS&C/NCSD aims to enhance coordination and collaboration among appropriate private sector and non-profit

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organizations as well as federal, state, and local government entities to facilitate a comprehensive national cybersecurity awareness campaign including specific programs, activities, audience-specific awareness materials and outreach efforts, expansion of the Stop.

Think.

Connect.

Campaign, as well as support for National Cybersecurity Awareness Month in October.

DHS/NPPD/CS&C/NCSD aims to establish a cooperative partnership to amplify the message to the public and other US Government agencies about cybersecurity; serve as a spokesperson for cybersecurity awareness; build relationships and coalitions to support a broad national effort; and serve to further the government’s goals to reach a broad audience as part of this initiative.

The goals and objectives to be addressed include:• Promote the National Cybersecurity Awareness Campaign, Stop.Think.Connect and National Cyber Security Awareness Month.• Engage key stakeholder groups through targeted outreach and the development of programs and activities, to include:
home users; small/medium businesses; and, the academic community, including K-12 and higher education educators, administrators, and students.

• Promote cybersecurity awareness and conduct outreach efforts to stakeholders through identification of; creation of; and/or engagement in meetings, conferences, events, and initiatives.

• Create cybersecurity awareness collateral (brochures, etc.) that can be leveraged by multiple stakeholder groups.

• Serve as a repository for cybersecurity awareness related activities and collateral.

• Partner with key stakeholder groups, including the Multi-State Information and Sharing Analysis Center (MS-ISAC), to reach State and local communities.• Develop and maintain efforts to advance cyber workforce development, to include enhancements to current in-classroom curriculum and development of new curriculum as needed.• Assist in the execution of National Cyber Security Awareness Month, which may include:o TV and radio promotion of campaign messages by identified spokespeopleo Promotion of messaging through multiple mediao Creation and dissemination of campaign materialso Development of content for a websiteo Tailored activities for small/medium businesses, academia, and home userso Targeted events to promote the month, including a “kick-off” • Assist in the development of a coordinated messaging effort with key partners.• Measure and publish expert analysis of the effectiveness of awareness efforts.

Methods may include:o Capturing the number of hits on websiteso Researching positive changes to attitudes or behaviors o Surveys o Analyzing broad shifts in public attitudes or policies, measured through independent studies, government surveys, or polls.